Google Analytics

Our www.esy.org.tr website uses the web analytics service Google Analytics.

If you have not consented to the use of the analytics tools, your data will not be collected as part of Google Analytics.

Google Analytics uses JavaScript and pixels to read information on your device and cookies to store information on your device. This is done to analyze your usage behavior and improve our website. On our behalf, the access data is combined by Google into pseudonymous user profiles and transmitted to a Google server in the USA. We will use the information to evaluate the use of our website and to compile reports on website activities.

As part of the evaluation, Google Analytics also uses artificial intelligence such as machine learning for automated analysis and enrichment of the data. For example, Google Analytics models conversions to the extent that not enough data is available to optimize the evaluation and reports. Information on this can be found in the associated Google documentation. The data evaluations are carried out automatically with the help of artificial intelligence or on the basis of specific, individually defined criteria. You can find more about this in the associated Google documentation.

Processed data: The following data can be processed by Google Analytics:

• IP address;
• User ID and device ID;
• Referrer URL (previous visited page);
• Pages viewed (date, time, URL, title, duration of visit);
• Downloaded files;
• Clicked links to other websites;
• Achievement of specific goals (Conversions);
• Technical information (operating system; browser type, version and language; device type, brand, model and resolution);
• Approximate location (country, region and city, if applicable, based on anonymized IP address).